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BENEFITS TO ADVERTISERS

New people are moving into Leyland EVERY WEEK. In most cases these new residents are new to the area and have no local knowledge. They are looking for guidance and Leyland Leader offers the perfect opportunity for businesses to get themselves in front of these new potential customers.

It Works! Leyland Leader is very widely read and used by the residents of the area. We expect most of our advertisers to appear month after month – because Leyland Leader generates business.

Why Choose Leyland Leader

Price

Leyland Leader represents incredible value if your target market includes the residents of Leyland (PR25 and PR26). You can get coverage for a whole year (12 issues) for less than the cost of one week in the local newspapers. 

It is Truly Local

All advertisers operate in or close to the area. There is strong evidence that truly local services are preferred by the majority of the UK population.

Longevity

It isn’t thrown away each week like a local newspaper. People keep it as a handy reference. 

No VAT

The price you see is the price you pay – unlike most publications where an extra 17.5% is added to the bill. This is because we are a small independently run business.

Quality

Leyland Leader has a very high standard of print and production – it is a minimum of 88 pages utilising a quality gloss 135gsm in full colour throughout. All artwork is professionally finished to ensure that you look your best and that your company is proud to be featured and associated with a high quality publication.

Editorial Opportunities

Two-page editorial spreads are available every month. This gives advertisers a depth of coverage that is normally only available at huge expense in other publications. To enhance the ‘magazine feel’ we also aim to include restaurant reviews, topical articles and community news. Leyland Leader represents the most effective way for such businesses to market themselves to the residents of the area.

Distribution

Leyland Leader is published and distributed monthly, on or before the first of the month.

The monthly print run is 4800, which is personally delivered – by the owner and family - to targeted homes and businesses in Leyland (PR25/26) - guaranteed.

In month one homes between Wigan Road (Area A), Worden Lane, Fox Lane, Cumberland Avenue, Canberra Road, Church Road, Westgate and Towngate receive the magazine. In addition, we also visit Wheelton Lane, Golden Hill, Farington Gate surrounding streets and new estates nearby.

A further 4800 throughout Farington, School Lane, Stanifield Lane, Hall Lane, Golden Hill Lane, Western Drive, Downham Road, Dunkirk Lane (PR25) Broadfield Estate, Leyland Lane, The Oaks and surrounding areas (Area B) are targeted in the following month. Businesses in the town centre are also targeted on a monthly basis.

Leyland Leader has been introduced to another 4800 homes – in PR26 – taking in Moss Side, Farington Moss (Area C) along with parts of Clayton-le-Woods (PR25). The magazine is now a quarterly for targeted residents who receive four packed issues per year. A three month package guarantees advertisements will reach a minimum of 14,400 different homes in that period.

Leyland Leader is offered to the Show Homes and Marketing Suites of builders in the area. It can be the first source of local information for anyone moving into the area.

Demographics

The population of the distribution area is virtually all A’s, B’s, and C1’s. Average disposable income in the targeted areas is well above average, both nationally and within Leyland. Average house-prices in the targeted areas are also above average for the region.

Format & Design

It is an A5 size booklet, currently 88 or 96 gloss pages, stapled and trimmed, with full colour throughout. The front cover advertiser changes each month.

Leyland Leader is printed on 135gsm gloss paper throughout giving it a very high quality feel. It has ‘longevity’ and because of its size, content, look and feel it will be kept by the majority of households until the next issue arrives, thereby giving advertisers ‘immediacy of access’ when their services are required.

Copy Deadline

Final copy must be submitted by the 18th of each month, for inclusion in the following month’s edition (which will be distributed during the first weekend of that month.)

Payment

Full payment for all ads must be received by the copy deadline date. Payment can be made by: Cheque (payable to Leyland Leader), Cash or BACS.

VAT

Leyland Leader is a small independent operation and is not registered for VAT. Consequently, no VAT is charged on ads.

Acceptable Formats

Ad’s can be submitted in the following formats:

  • MS Word
  • MS Publisher
  • JPEG
  • PDF

Ad copy can be e-mailed to: keith@leylandleader.com

If your ad is not available in an electronic format then we can produce it for you, from your own hard copy text, normally for a fixed price of just £15, although this may be higher if you have a particularly complex ad! (This is a one-off charge – the ad could then be re-used in subsequent issues free of charge).

Rates

Prices start from £35 monthly, including favourable discounts as part of a multiple package. Artwork and copy can be changed monthly, the discount is for booking the space.

Editorial Features - a double page spread, including photographs and advertisements are a great way to let potential customers know all about your business. They represent fantastic value at just £350 for guaranteed inclusion in three back-back issues – that’s 14,400 magazines.