Driving Force

Driving Force

CHORLEY used car specialists, Knickerbrook Cars, are helping to set the pace with a new ‘not for profit’ association which has been formed to serve the interests of all independent motor dealers, and their customers.

A group of six motor dealers and an industry expert have formed the Independent Motor Dealers Association (IMDA) with a view to supporting and promoting best practice.

Phil Weaver and Ben Collier, business partners who set up Knickerbrook Cars around nine years ago, are delighted to be in at the outset of the IMDA.

Phil explained: “We believe that independent dealers deserve the right to have an association that will represent their interests. With the amount of change the industry has seen and still yet to come, it has never been needed more than at present.

“The IMDA will represent every member equally. One ‘voice’ will represent our member’s opinions and concerns at national and regional level, engaging with trade associations and ultimately the Government for the good of all. The association will also provide a reference point for best practice alongside everything that’s needed daily to run a successful and transparent motor dealership.

“We’ve already received many offers of support and help from suppliers to set up and deliver cutting edge training and advice without the need to leave the workplace. At present, no association represents the independent motor dealer – the IMDA will provide independent dealers with this much-needed platform.”

The IMDA will also provide a buying co-operative with suppliers to offer discounts, value added services and products to members, and ultimately customers. The group have established a committee, a constitution and a mission statement with a full launch of the association expected very shortly.

Phil added: “It’s all about like-minded, reputable independent non-franchise and franchise dealers working together, protecting and raising standards of customer care for the good of everyone. If we continue to stand alone, I believe the independent used car business has a short shelf life. Interest is spreading, already we have over 500 prospective members who have registered their interests in joining the IMDA through our landing page www.clickandjoin.co.uk.”

The independent motor industry is changing for the better and through the IMDA, Chorley’s Knickerbrook Cars are in the driving seat. It’s good news all round!

For more information contact Phil Weaver at Knickerbrook Cars on 01257 232777

Picture: Phil Weaver, a driving force behind the IMDA